How To Build a Master Class Funnel

What is a Master Class?

Master Classes are a great way to generate leads for your business!  A master class is a mini version of the longer program you are trying to market.  You give your audience a sample of the material and leave them wanting more!   Keep in mind as your prospect is watching your master class they are deciding a couple key things,

  1. Could they listen to you for hours
  2. Do you seem to know what you are talking about.
  3. Were you able to provide value during the master class.
  4. Do they like you?

If you are able to have your prospect say yes to all four of those things, you have a high likely-hood of having the prospect order your primary class.

Here is the overall framework of the Master Class:

  • 30 – 90 minutes of content – Specific to what you want to sell, but don’t give away too much
  • Starts with a problem people can relate to.
  • Other solutions that do not work.
  • Why your solution is different.
  • What makes you an authority.
  • Evidence
  • Tips
  • Sell/Close
Check out the video below to see a live demo of how to create a Master Class Funnel start to finish!

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