4 Reasons you need a website in 2020.

In 2020, every business needs a website.   Whether you are a startup, small businesses owner or self employed, a website is the most effective way in 2020 to get your product and service in front of potential customers. 

You Must Own Your List and Content 

Some people mistakenly think that it is possible to run a business on social media without a website. It’s important to remember on social media, you do not own your list. At any given point, your account could be turned off and you could lose access to all of your customers and following.  You don’t even have to do something wrong. There have been countless instances of a business owner losing their social media accounts simple because of a mistake and there is no recourse. One of our own agency clients had her Instagram account deleted when her account was cloned and Instagram deleted the wrong account. Fortunately for her, she had a website and a CRM so she did not lose access to her customers. 

Susan Sly, the founder of Agency 8 often says, “Don’t build your dream house on rented land!”  You cannot rely on building your business on a social platform you don’t own. 

Additionally, the rules of engagement on social media are always changing.  At the time of writing this post, just yesterday Youtube decided to change their rules and declared the right to monetize all of their content even if an account is not in the Youtube Partner Program.  This is a prime example of why you must not rely on social media to run your business. A website would ensure that even if a social media platform was shut down, an account was lost or the rules of engagement changed, your business would not be affected. 

A Website Helps You Stand Out From Your Competition 

As a startup or soloprenuer, you are constantly competing for the attention of your potential audience. The best way to achieve this is to stand out in search.  The most effective way for your customer to find your product or service in a search is if you have a website. A website is one of the important forms of branding. Most traditional services such as a chiropractor, accountant, electrician or plumber used to be able to conduct business by relying on word of mouth or putting an advertisement in the white pages. Today, most people use a search engine to find a new product or service. 

According to Web FX “When people go online to find a new product, company, or service, they start with a search. Research shows that around 93 percent of online experiences begin with a search engine like Google, Yahoo!, or Bing.”   (link to https://www.webfx.com/internet-marketing/seo-statistics.html) and according to the Search Engine Journal, “76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase.” link to: https://www.searchenginejournal.com/seo-101/seo-statistics/#close

Simply put, whoever gets the most traffic to their website will make the most money. 

A Website Will Allow Your Product or Service to be Purchased Online

A website is still the most effective tool for eccomerce. Although the ability to purchase from social media is gaining popularity across social platforms, the best way to ensure your customer can purchase your product or service is directly from your website.  When you have a website you can take and fulfill orders twenty four hours a day. 

According to digital commerce magazine, In 2019 16.1 percent of all commerce was done online. https://www.digitalcommerce360.com/article/us-ecommerce-sales/#:~:text=Online’s%20share%20of%20total%20retail,2018%20and%2013.2%25%20in%202017. If you do not have a website and a way for customers to purchase directly from you online, you will lose business to your competitors. 

Everybody Needs a Second Stream of Income in 2020

This is the best and perhaps most important time in American history to start that business you have always wanted to.  There is more economic uncertainty than ever and as a result, people are turning to starting online businesses. The moment you publish your website, you have the ability to create money online. Whether you are a startup, a small business owner or simply looking for another way to make 2020 a website is an important tool to help you achieve your goal.