As a business owner, you want your brand to stand out. One of the best ways to achieve this is through video marketing. Video content has exploded in popularity over the years and is one of the best ways to get traction on social media. 91% of consumers want more brand video content (Wyzowl).

Video is an effective way to connect with your target audience and create an emotional connection. The great news is that creating videos for your company is not as intimidating as it may seem. In this blog post, we will explore the power of video marketing for business and share tips on harnessing this tool.

Video for Social Media

Social media is all about engagement, and video content drives engagement. Sharing videos on social media increases the chances of your content being viewed and shared. Half of all social media users preferred video over other forms of content (Sprout Social). Additionally, video content on social media can lead to conversions for your business. 93% of companies have acquired new clients through social media video content (Animoto).

Businesses can deploy video on any social media platform. No matter what platform you focus the most time on, video is a great way to connect with your customers. The key is ensuring your video is optimized for whatever platform you’re posting on—for example, vertical 9:16 video content on Instagram Reels, YouTube Shorts, Pinterest, and TikTok.

The Power and Popularity of Short-form Video Content

The rise of short-form video content is undeniable. Apps such as TikTok and Instagram Reels have made short-form videos more popular, and businesses are taking notice. Did you know consumers are 2.5x more engaged by short-form videos than long-form videos (Sprout Social)? Short videos that convey your brand’s message effectively and creatively can have a significant impact. And the best part? You don’t need expensive equipment or a big production budget to create exciting short-form videos. Authenticity is key, and viewers appreciate real and relatable content.

Content Creation is Easy!

It is understandable to be intimidated by the idea of video content creation, but it does not have to be complicated or expensive. You can create videos using your smartphone or a camera if you have one. Agency 8 believes that good lighting and video stability are essential. So if you invest in any tools for better content creation, we recommend a tripod and a light. If you don’t have room in your budget for these things, you can prop your phone up on something to keep it stable and stand in front of a window or outside where there is lots of natural light. 

Several online tools and resources also help you edit your videos, add transitions, and create text overlays. At Agency 8, our preferred app is CapCut. CapCut is a free mobile video editing app developed by TikTok and is a user-friendly way to create outstanding content.

When creating content, it’s best to start by brainstorming ideas for your video content and focus on how you can showcase your brand’s unique value proposition. In today’s age, you can ask ChatGPT to create a list of video ideas for you. Sticking to one topic per video is best so you don’t overwhelm your audience or spend too much time talking. Since short-form video content is more popular, and you only have a little time to share your thoughts, sticking to one idea is best. 

If you’re a busy small business owner or start-up founder, you may find that you don’t have time for video editing, and that’s ok! At Agency 8, we offer professional video editing services for social media. All you have to do is film the content and send it to us. Our professional video editing team handles the rest, including adding subtitles, b-roll footage, branding, and more!

If you want to take your content creation to the next level and want some help, click here to check out our professional video editing service. 

Using Video Content for Advertising

Paid advertising effectively reaches a broader audience; video content can enhance your advertising efforts. Platforms such as YouTube, Pinterest, TikTok, Instagram, and Facebook offer advertising options that allow you to create targeted ads that feature your video content. 62% of users report that they are more interested in a product after viewing a Facebook video about it. 

With video ads, it’s best to ensure your videos are attention-grabbing and share your brand’s message in the first five seconds. Create clear call-to-actions and track your video’s performance to determine what works and needs improvement.

Measuring Success

Measuring the success of your video content efforts is crucial. It allows you to gauge the effectiveness of your marketing efforts and make necessary changes. Start by setting goals for your video content and tracking essential metrics such as views, engagement, and conversions. Note that direct conversions can, at times, be challenging to track. For example, an excellent metric to look at here could be how many website clicks you got on Instagram from a Reel you posted. Analyze your data and adjust your video content strategy accordingly. Remember that success takes time, so be patient and consistent.

You never know when something’s going to go viral. Some of my favorite video content that I’ve ever made underperformed, while videos I didn’t think would be popular ended up being my most viewed videos. My most-watched Instagram Reel has over 90 million views, and it’s a piece of content that I threw up before attending an event – I definitely didn’t think it would grow the way it did! 

The key here is to test different types of content to see what resonates most with your audience. Keep going even if your videos aren’t getting views at first. As you get better at editing and stay consistent with posting, you’ll find that your content begins to get more engagement.

Tips Summary:

  1. Video works on any social media platform and effectively captures your audience’s attention.
  2. You should create short-form video content for your business to deploy on social media!
  3. You don’t need professional equipment to film great content. Our recommended tools are a tripod and a light which you can find inexpensively on Amazon.
  4. Video ads are an effective way to promote your products and services on social media.
  5. Measure the success of your video and test different styles to see what resonates most.


In conclusion, video content is a powerful marketing tool that can help your business stand out. Sharing videos on social media, the popularity of short-form video content, and ease of creation are all reasons to start incorporating video content into your marketing strategy. Remember that authenticity is vital, and viewers appreciate real and relatable content. Lastly, track your video content’s success and make necessary adjustments to hone in on your brand’s unique voice. With the right approach and mindset, video marketing can elevate your business.