Let’s face it; social media is an increasingly important part of any business. As competition rises and customer loyalty decreases, it’s important to stand out from the crowd.

One way to do this is by having an experienced social media manager who can help streamline your business and ensure that you take full advantage of the ever-changing digital marketing landscape.

In this article, we will cover the following:

  • What a social media manager does
  • Why you should hire one
  • Where to find a social media manager
  • What to look for when hiring
  • What if I can’t afford a social media manager?

What does a social media manager do?

A social media manager’s main job is creating, managing, and executing a company’s digital marketing campaigns. This includes creating content for social media platforms like Facebook, Twitter, Instagram, Tik Tok, YouTube, and more. As well as this, they will use metrics from these platforms to monitor how successful their campaigns are – and then adjust accordingly.

Social media managers also need to be able to identify potential customers and target them with content that resonates. They must be able to keep up with the ever-changing digital marketing landscape, including algorithm changes, user trends, and platform updates.

For example, a good social media manager on Instagram should always be aware of what’s trending and capitalize on trends while they’re still relevant. Hop on a trend too late, and you’ll miss out on the opportunity.

Another responsibility of a social media manager is to manage a business’s online reputation. This includes responding to comments, engaging with potential customers, and maintaining a consistent brand image. Whether you have your social media manager managing one platform or multiple

Why should you hire one?

There are a few key reasons why hiring a social media manager is a good idea:

  1. They’re experts
  2. It will save you time
  3. They’ll provide valuable insights

They’re experts: Hiring a social media manager can make a huge difference in creating effective content for your business. They understand what works best for different platforms and industries and how to create campaigns that will reach the right people most efficiently.

A social media manager’s key role is to create content using their expertise and deploy it strategically. By doing so, they should help grow your business’s exposure and reach.

It will save you time: hiring someone else to run your social media means you won’t have to worry about it. Have you ever worried that you aren’t being consistent enough on platforms such as Facebook or Instagram? Could your content be improved?

A social media manager creates great content, so you don’t have to. This means you have more free time to focus on the areas of your business that matter the most to you. Additionally, it’s up to them to be consistent with posting and generating content. Hiring a good social media manager can create a solid social media presence.

They’ll provide insights: A good social media manager can also offer valuable insights on best engaging with customers and building relationships with potential clients. Additionally, they can help manage your brand’s reputation by monitoring comments, responding quickly to inquiries, and resolving any issues that may arise.

Ultimately, having someone dedicated to managing your social media accounts will save you time and energy so that you can focus on other aspects of running your business.

Where To Find a Social Media Manager

Finding a qualified social media manager doesn’t have to be challenging or expensive. Many websites, such as Fiverr or Upwork, connect businesses with freelancers specializing in various fields, including digital marketing and social media management.

You can also reach out directly to local universities or colleges, as there may be students looking for real-world experience in their chosen field of study willing to work on projects in exchange for reduced rates or school credit. Lastly, don’t forget about word-of-mouth referrals – ask around in your professional circles if anyone knows someone who could handle the job!

At Agency 8, we offer social media management services for Arizona-based businesses. If you’re interested in learning more, check out our social media management page!

What To Look For When Hiring

When hiring a social media manager, it is important to look for someone with experience working with businesses in similar industries as yours. This will ensure they have the necessary expertise to succeed in this competitive market.

Additionally, be sure to check references before making any decisions about whom you hire – even if they come highly recommended by somebody you trust – just so that everyone is on the same page from day one!

Lastly, make sure that whoever you hire is comfortable using analytics software such as Google Analytics so that they can track progress over time and measure results against goals established at the beginning of your project together. This way, both parties know exactly what kind of performance should be expected throughout their work together!

What if I can’t afford a social media manager?

Social media managers vary in their rates, but it’s not always an inexpensive option. If your startup or business is starting, you may not yet have space in your budget to hire. Social media will be an important part of business operations in 2023 and beyond. If you can’t afford to hire someone, the best way to operate is to do it yourself.

While this may sound daunting, social media management can be easy, especially if you incorporate it into your weekly schedule.

I recommend using a scheduling service such as Meta Business Suite (FB or Instagram only) or Later. Later is an inexpensive scheduling option that allows you to post content on various platforms, including Instagram, Facebook, Pinterest, Tik Tok, LinkedIn, and Twitter. We love and use Later at Agency 8; they have plenty of resources to help you learn. If you follow this link here, you can get an additional 10 posts when you sign up (and we get 10 extra too)!

Another great option is to educate yourself on social media. Watch some YouTube videos, read content from blogs like ours, or take courses from resources like HootSuite (paid options) or Hubspot (free options) to expand your knowledge.

Here at Agency 8, we also offer affordable courses, such as our Instagram Reels course, to help you get started.


In conclusion, hiring a skilled social media manager can help streamline your business while keeping up with ever-changing trends in the digital marketing & technology landscape. A skilled social media manager will:

  • Provide valuable insights
  • Save you time
  • Create a strong brand presence on the platform(s) of your choice
  • Keep up with trends

We invite you to join our Facebook group, Unicorn Social. This group is for business owners and startup founders looking to learn more about social media and stay on top of trends!