If you’re a business owner or startup founder using Instagram to promote your company, you might have noticed that the platform’s bio allows only one clickable link. This can be frustrating when you need to direct your followers to multiple places, such as your website, blog, products, or events. Now, you can drive traffic to different destinations without relying on third-party tools like Linktree.

Here are a few things you should know about this new feature:

  • It is available to both business and personal Instagram accounts
  • You can use up to 5 links
  • Your top link will be the only one displayed on your profile, so if you have multiple, it will show something like “www.agency8.com and two other links”

In this article, we’ll explore the five ways you can take advantage of this update.

Boost Your Lead Generation:

One of the significant advantages of having multiple links in your Instagram bio is that you can capture leads more effectively. Instead of using a single link to your homepage, you can create different landing pages for specific campaigns or offers and add them to your bio. For example, if you’re offering a promotion on a particular product, you can direct your followers to a page that showcases that product specifically and encourages them to take action.

Using links to specific pages in your bio allows for better tracking and makes sending customers exactly where you want them to go easier. Multiple links now mean that specific customers can go to the specific landing page that is relevant to them.

Organize Your Content:

Another benefit of having multiple links in your bio is that you can organize your content more efficiently. Instagram allows you to give your link a title, which communicates to your followers where the link will send to them. You can leverage this feature to give your links categories that reflect different aspects of your business, such as “Shop Our Products,” “Read Our Blog,” “Attend Our Event,” or “Featured.” This makes it easier for your followers to find the information they’re looking for and increases their engagement with your brand. Moreover, depending on your current promotions or priorities, you can change your links whenever you want.

Increase Your Website Traffic:

By using multiple links on your Instagram bio, you can also drive more traffic to your website. Adding more content to your link tree creates a path to your website by adding more opportunities for the reader to click through. You could use the multiple links options to send people to specific pages on your website. For example, you could send them to your blog, your shop, your “about us” page, or other specific web pages. By sharing these links, you can direct more traffic to your website directly from Instagram!

Promote Specific Products & Services:

Having the option to include multiple links in your bio means that you can send your page visitors directly to the product/service you’re trying to promote. For example, if you have a new product line, you might include a link to each new product (remember that you can only use five links so linking to just your most popular items might be a good strategy). By linking directly to this product, you reduce the amount of friction that stands between a customer and their purchase.

Another fun way to use this feature is to send people directly to your best sellers. If you run a business specializing in products, this is a great way to highlight your most popular items for people who have just discovered your page.

Stand Out From Your Competitors:

Finally, one of the most noticeable benefits of multiple links in your Instagram bio is that it allows you to differentiate yourself from your competitors. A well-organized and targeted bio with multiple links signals to your followers that you’re serious about your business and committed to providing value to them. By making it easy for your followers to access relevant content and actions, you create a positive user experience and build trust with them.


In summary, Instagram’s new bio feature is a game-changer for startups and business owners who want to optimize their Instagram presence for lead generation, content organization, website traffic, promoting products and services, and branding. By strategically using this feature, you can drive more engagement, conversions, and revenue from your Instagram account, and stand out from your competitors. Test different link combinations, analyze your data, and iterate your strategy based on your results.

Make sure to take advantage of this new feature! It’s a great opportunity to get even more from Instagram.